With a background working for some of the nation’s top advertising agencies, including Wieden + Kennedy, TBWA\Chiat\Day and Leo Burnett, Brent has practical experience being on the agency pitch side of the table. But after working with hundreds of CEOs and senior management teams at companies across the country, Brent also has an understanding of what businesses are looking for in an agency partner, and how agencies can better position themselves to focus on a potential client’s needs during the pitch process. His presentation was energetic and full of keen insights as well as astute “ah-ha” moments.
Brent pointed out that agencies need to “understand our market and what they want, and how they want a pitch to go." He discussed trends on what's important to clients, what influences their decisions on agency selection, and the elements to be included in presentations/pitches
A key piece of advice Brent offered was that agencies should "sell value not services." He said agencies need to avoid looking the same if they want to win the client. He also said agencies need to "get a backbone" – be more confident! Good advice!
For more information about Brent Hodgins and Mirren Business Development, visit: www.mirren.org
Shari, E3 Network