According to an article in FierceHealthFinance, healthcare industry mergers & acquisitions were up 21% in 2012. The healthcare IT sector is showing particular promise for growth due to various business, financial and strategic factors.
With these numbers in mind, clarifying your brand strategy and positioning is a necessity to assure not getting left behind. Is your brand strategy aligned with business strategy, particularly in the areas of operations, business development and sales?
Healthcare provider brands - physician groups and hospitals/ health systems - are consolidating at a quicker pace, now more than ever, to achieve better financial and business efficiencies. They need to make their sure their newly 'consolidated' brands are focused in order to compete.
Similarly healthcare vendors selling IT, equipment and consulting into the these providers need to differentiate themselves from the fierce competition as a result of everyone jumping into this growing space. By necessity, providers are rethinking their technology strategies - if your brand provides solutions to them, you better position your brand to take advantage of the opportunity!