The topic for this month focuses on the age-old adage, "The Early Bird Catches the Worm" - and the client and the opportunity. Proposed is the idea that international agencies and brands get the best collaboration results when they team up together in the very early stages of product, campaign development. Creativity and efficiencies are enhanced.
Several case studies with global brands – Karlsberg and Bayer - are presented to demonstrate the point.
Many conversations with brands tend to go straight to tactical execution or 'we need some sales collateral'. Let's step back and start the long term brand strategy discussion before we look at what can you do for me tomorrow...you'll be glad you did.
Get out early and ahead of the branding game!