It is important to keep up to date with what your consumers expectations are of modern brands. To effectively please consumers, brands are anticipated to be hassle-free in many ways. A website must include easy purchase and delivery options, as well as, an effective customer service team that can help with any problems that may arise. Consumers are also beginning to expect mobile purchases to make transactions while on the go. A consumer should be encouraged to interact with a brand at every opportunity possible to keep them feeling connected.
To keep a brand appealing meanwhile, it must build trust with its users. They must interact with them on a personal level and encourage their users to speak out. Consumers trust consumers. Consumers that become dedicated to brands through blogs are some of the most effective advertising. What’s even more effective is having the blog within a brand website allowing consumers to post feedback as it is more motivating.
Finally a brand must react to the consumer. As consumers are able to offer feedback to the brand, they must believe that they can affect a brand with their interactions. A brand that will work with its consumers can guarantee greater success in the future. It is also easy to know where to start when the brand has users recommending where to concentrate!
To learn more about exciting brand and digital trends in 2012 we suggest you check out the Branding Strategy Insider post.
Greg and Dustin