Internal communications, internal branding are essential. If you can't get employees across the enterprise to get on board with your brand culture, how can your sales people effectively go out to the external marketplace and connect with customers? Additionally, if your brand culture is not rooted in sound strategy, you will have a tough time keeping good talent.
Our Belgium partners, BBC, and Australian partners, Truly Deeply, recently got together to develop a post around Employer Branding that we wanted to share with you.
In addition, BBC put together our E3 Network's first Global Insights Magazine issue with a focus on Effective HR & Employer Branding Strategies.
The soul of an organization, the corporate culture, if alive and well, will drive innovation, growth and brand success!
Please stay tuned for our issue next month on leveraging brand to help drive business growth.