Whether you are in Boston, Los Angeles, London, or anywhere else in the world, everyone knows the 'chicken or the egg' discussion. Apparently, English scientists have figured out the answer via actual funded research - go figure!
In our 'brand' world, a similar question frequently pops up - which comes first, the brand focus or the sales and marketing execution focus. Well, you probably already know where we are going with this. Yes, solid brand positioning/strategy must come first. Without this crucial step, all of the greatest creative and execution in the world won't get your brand anywhere without a brand story that differentiates you from the competition and gives you a competitive advantage.
If you'd like to read a bit more either about the chicken or the egg, or about brand or execution, feel free to check out our Global Insights Magazine edition "Leveraging Your Brand for Sales Growth".
Then you can decide for yourself which comes first!