Chaos...pandemonium...these are the words that come to mind when one thinks about the U.S. Healthcare market. Things like new technologies, changing provider/patient relationships, social media in healthcare, privacy issues, mandated regulations – not to mention Presidential elections – are all having an affect on this dynamic industry.
Amongst all this chaos, is great opportunity! $2.6 trillion was spent on healthcare in the U.S. alone last year. If your brand plays it smart, you can take advantage of this opportunity. There is fierce brand competition so the need to stand out is therefore critical. What do you need to do as a brand to in fact differentiate? Well, here are 5 Key Considerations for building a successful brand in the U.S. healthcare marketing space.
What do you think is the key to differentiating your brand in U.S. Healthcare?