Aloft Group is very excited to welcome our new international E3 Network agency partner Truly Deeply out of Melbourne, Australia. I was fortunate enough to spend some time with them last week in Boston and our discussion reminded me of one of the oft-forgotten simple truths about building a strong brand – your brand must solve a desperate need or desire. If you can develop a product or service brand that truly resonates with someone because it solves a great need or desire, there is a great chance that it also apply in this way for many others, as well.
So simple, yet so difficult to accomplish. Here is a link to a related blog post from my branding colleagues – you should check it out and follow if you can. Sure to not disappoint!