What happens when a pop star decides to become her own publicist? Listen as Tracy and Michelle discuss Jessica Simpson’s decision to do her own PR after some bad publicity made her fire her publicist. Why must the publicist become the fall guy in this situation? Shouldn’t pop stars expect the media hounds to dig up dirt about them? How long will it be before Jessica hires another publicist? And then, listen as Tracy and Michelle discuss being an in-house PR person versus a PR person at an agency. Which PR person can ultimately do a better job?
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